In the findings the objective became clear - to increase awareness of the All-Star Boots among Chuck Taylor "super fans." Their brand loyalty will help Converse establish itself in the fashion boot category and take the market share from existing boot marketers.
Web banner advertisements to promote the Weather Whatever App.
Spring cleaning is a rewards program from Chuck loyalists where customers can retire 3 pairs of their 'weathered' Chucks and receive a discount off Chuck Taylor Coated Canvas Boots for the spring season.

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